Pomi d’Umbria is a refined ambiance fragrance that triggers your olfactory memory offering you a moving sensorial emotion so that you can live once more those pathways so dear to you.
10% of the essences used consist of essential precious vegetable oils, with careful dosage so as to create a fragrance that stimulates concentration and relaxation.
Scents of Berry notes, fruity wood and tobacco are set free through a capillarity movement thanks to the thin wooden stems which, imbued in the fragrance, inebriate the room around rendering, at the same time, a sensation of cleanliness. A sensorial experience of quality further enriched by the ceramic caps that recall the shapes of the three ancient fruits of Umbria: The Monteleone Pear, the Conventina Apple and the Merangola.
A ceramic design accessory completely hand made by expert ceramic craftsmen of Umbria using an ancient manufacturing technique, in which the ceramist hand prints on a cast made of chalk.
Even the new decoration which has enriched the line is made of chalk: Scented Chalks, with the shape of three ancient fruits proposed in a modern way. Soaked in a new but complementary fragrance, characterized by citrusy top note and warm and woody final note, they are specifically designed for small spaces.
None of these ceramic keepsakes are similar to each other, each one is individual to itself in such a way
that each Pome represents a unique piece that exalts the love for “Made in Italy”.
The Pome you never expected…
Pomi d’Umbria cap cover and Scented Chalks are the end product of profound study on ancient fruits of the territory in collaboration with Fondazione Archeologia Arborea.
Once the fragrance is used up you can either choose to continue your olfactory trip thanks to the suitable refill or use the Pomi just like a design accessory.
Discover the ancient fruits of Umbria
The Monteleone Pear
Small and with its curious little beak shape, is how it got its nick name: Duck Pear, typical of the area of Amerino – Orvietano. It is often found on the tables of farmers thanks to its preservation capacity and its ability to create a nourishing meal just with few ingredients.
The Conventina Apple
It takes us to the area of Gubbio, where the Benedictine monks used to cultivate it in the orchards of the convent and families used it as a natural fragrance for home clothes thanks to its well defined scent.
Or Intense Orange, is the ancient pome that shall accompany you to explore the area of Ternano, where you will still be able to find some examples. During Christmastime it was a truly yearned for gift by children.
Words gathered in the fruit grove
Lamalastrana / Blogger • 26 maggio 2020
“Last night, after several (hard) weeks at home I came back to Rome. I found your parcel and, in spite of everything, I smiled, because even if it was a small, tiny thing in such a moment, it smelled so good.
I often think of you and I still appreciate your work, I’m pleased you do it so well.”
Paola Vacchini / Diva e Donna • 23 maggio 2020
“Wanderlust. Only using the sense of smell for now. It evokes uncontaminated woods, rolling hills and ancient villages and ancient varieties of fruits. #istayinitaly”
Susy Macchia / Vougue Italia • 17 maggio 2020
“Pomi d’Umbria. Artistic air fresheners. Beautiful and so scented!
I love them. And, by the way, candles are always a little danger for children. With these air fresheners you never risk.”
Rossella Fiore/ Vanity Fair • 13 febbraio 2020
“For those who want to take roots everywhere even travelling.. and for those who would like to be everywhere even staying at home.”
Ilaria Volontè/Stilista • 11 settembre 2019
“Pomi d’Umbria is an intelligent and refined object. The scent it gives off is excellent and, at the same time, it gives style.”
Sara Cosarini • November 2018
An apple a day… keeps the bad mood out of my way! And you know best apples are picked up in autumn. With this wonderful Scented Chalks, I can be sure that good mood will be back!
Lidia Pregnolato/Vanity Fair • 30 September 2018
“A small object with a great power. A fragrance amulet to have always with yourself to enjoy pleasant moments accompanied by a refined fragrance.”
Margherita Tizzi/“Il Giornale” • October 2018
“And all it takes is hanging them in the wardrobe to enter uncontaminated woods and ancient village suspended in the time. All it takes is making them slip into a drawer to rediscover Umbria every time you take something from that drawer and wear it.. ”
Fabiola Trippetti / In viaggio con Fabila • 4th January 2016
Because my Umbria, other than being beautiful, is also perfumed! #pomidumbria Initinere
Debora Pugnali / eVoluptas • 16th April 2016
#pomidumbria the essence of a neverending trip through Umbria. A land whose tale is told by means of two senses: olfactory, thanks to a fragrance thought up in order to accompany you even further than Umbria, and sight, with the wonderful hand craft reproductions in ceramics of the autochthonous pome.
“Pomi d’Umbria” is a project that I do adore because it uncovers the senses of Umbria!
Luigia Ruga • 24th June 2016
This morning I went to the National Art Gallery of Umbria for the periodical monitoring quote and what did I find at the Bookshop of Sistema Museo…freshness… perfume… elegance… my compliments.
Mirco Marchetti / L’Orto di Michelle • January 2015
A perfume with emotion and a Duck Pear as a cap…that can be used as a pen holder.
Simona Ortolan / Il Pampano • January 2016
Pomi d’Umbria di #initinere when a fragrance becomes a work of art!
Michela Tiberii, Graphic Design • 19th April 2016
Uncontaminated woods, old boroughs and sweet hills… These are not the words of a story tale, but the scent contained inside this special product: POMI D’UMBRIA by Initinere. Why not suggest it as a wedding present for your wedding? If you like ambiance fragrances and ceramics made in Italy you cannot say no! Many compliments to Simona Checcaglini for the concept!